Wine is always a matter of personal taste. Some people enjoy drinking wine as-is, and that's just fine if you like that.

However, most wine lovers find that aerating opens it up, improving flavour and arome. Aerating also makes the wine smoother and easier to drink, softening tannins and reducing sulfites, elements that can make wine harsh and unpleasant to drink.

But again, it's up to you. Luckily, Airtender wine aerators are easy to use and work instantly, so you control how much you areate, and can experiment to find your perfect flavour!

Wine is a natural product and by exposing it to air, it develops its full aroma and flavor. One of the frequently used terms for this process is "to let wine breathe". Usually, this takes anywhere from 30 minutes to several hours.

When you aerate wine, you speed up this process, by actively adding air to the wine and forcing it to react with it. The "oxidation" of the wine involves chemical changes in the wine, which bring out the characteristic flavours of the wine, such as fruits and wooden tones. It also makes the wine smoother to drink and reduces the negative effects of sulfites and tannins.

Over the years, tools have been developed to facilitate the aeration process. The most common ones are glass decanting carafes and aerators to pour wine through. Unfortunately, these are vague, not very effective, notoriously difficult to clean and often clumsy or fragile.

With the Airtender Wine Aerator, you will aerate every glass of wine instantly and consistently. It will also give you full control of how much you aerate, so you can drink the wine exactly to your personal taste.

The effect of a wine aerator is permanent, so onze you have aerated a glass or bottle, the unlocked flavour and aroma will remain.

Tip: with Airtender Wine Aerators, you can precisely control how much you aerate. Start with one or two "shots" and have a taste, and decide if you want to aerate more. This way, you can enjoy your wine to your specific taste. And serve wine for your guests just the way they like it.

Aerating sparkling wine, whether white or red, is not very common or recommended. This is because the process dissipates their signature bubbles and diminishes the lively mouthfeel.

Of course, wine is a matter of personal taste. So, should you enjoy sparkling wine to be a bit smoother (or just don't like very bubbly drinks), you can let it breathe for a while or very gently aerate it. This will reduce the excessive bubbles, allowing the wine to settle and develop so that you can better taste the wine’s textures.

So it all depends on your preferences.